Seed to Serum

Full branding for an eCommerce apothecary

Seed to Serum is a skincare consultant and online apothecary, hand picking the best plant-based products on the market for all skin types. After proving their concept, they were ready to revamp their indentity to feel more professional, cohesive and unique. We gave them a soft, playful and sophisticated brand that spoke to their target customer. Alongside the new logo and visual identity, we also designed custom mailer boxes for online orders, a premium box for gifting and kits, crystal-shaped business cards and a newly rethemed website.

  • Brand Strategy
  • Logo Design
  • Visual Identity
  • Print Design
  • Package Design
  • Web Design
Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed

Brand Vision

We pulled inspiration from minerals, old-time apothecaries and two things Megan Schwarz (Founder) loves—crystals and blush pink. The crystals inspired irregular shapes, the minerals inspired tiny dot patterns and referencing old-time apothecaries inspired the gold accent color typically found on their windows. The result is an uplifting, modern and fun brand that uses handmade watercolor textures and a mixed use of graphic patterns.

Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed

Logo Concept

We believe the most memorable logos use an icon that’s visually representative of the company name. In this case, we chose the most basic shapes—circle, caret, circle—to signify ‘seed’, ‘to’ and ‘serum’. It’s playful, easy to understand and simple. Stacking the icon and words in a grid-like fashion gives the logo an interesting balance. We rotated the T to reinforce the idea of ‘seed to serum’ and to give the logo something a little unexpected.

Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed

“We’re getting inundated with waves of accolades and very kind words. Top adjectives include ‘gorgeous!’, ‘so modern and sleek’, and ‘oh my god!’s (yes, we’ll take an omg as an adjective). We can’t thank Knoed enough for all their hard work in helping bring our branding and site up to the eleventh notch!”

— Mark & Megan Schwarz, Founders, Seed to Serum

Seed to Serum Brand Design by Knoed Seed to Serum Brand Design by Knoed

Credits

Tru Studio, Photography

Recognition

The Dieline 2018 Trend Report

The Dieline

Mindsparkle Mag Feature

Curated Packaging Galleries By Behance